Jan 31 2011
Just Energy, a major green energy retailer in North America, has been roped in along with the North Texas Super Bowl XLV Host Committee and the National Football League for making the 2011 Super Bowl the greenest NFL championship to date by making use of its Green Energy Program.
Just Energy with its commitment to reduce all indirect and direct carbon emissions with respect to the power generated would be handling all the major Super Bowl XLV venues.
Just Energy’s CEO, Ken Hartwick, commented that the company was delighted to be selected by NFL for facilitating the greening of the most significant sports championship held annually in the world. This project would help them to demonstrate before a global audience the potent and powerful impact of going green. As per an agreement signed between Just Energy and the NFL, Just Energy would acquire Renewable Energy Certificates (REC) on Super Bowl XLV’s account to ensure that for every one megawatt of electricity consumed for powering the events, one megawatt of clean renewable energy would be generated. This RE would be generated by a Sweetwater Wind Farm in Sweetwater in Texas. Just Energy would ascertain that the green energy products acquired and sold would fulfill the highest quality standards and are certified and local.
According to Jack Groh, Director of NFL Environmental Program, the NFL has always been keen to include environmental principles in the management of the Super Bowl over the past 17 years, and every year sees an added dimension in their efforts to tackle the environmental impact of their activities. Partnering Just Energy has facilitated the expansion of RE projects to include more venues and for a sustained time period than what was done in the past.
Just Energy has also supplied REC to Aloha Stadium, the host of the NFL Pro Bowl All Star Game on 30th January in Hawaii, a week prior to the Super Bowl. It has also supported one more NFL environmental project at the Super Bowl, by underwriting an initiative called Super Grow XLV, which has planted over 6000 trees all over North Texas to leave an enduring green impact in North Texas
Source: http://www.justenergy.com/