The new rooftop garden on the Rouses Market in downtown New Orleans doesn't
look like your typical herb garden; but this isn't your typical grocery store.
Parsley, basil and cilantro are among the herbs the company is growing to
package and sell on the building's ground floor.
Rouses Markets is the first grocer in the country to develop its own
aeroponic urban farm on its own rooftop, says managing partner Donny Rouse. And
they could not have picked a more picturesque location. "The flat rooftop on
this store is perfect for urban farming," says Rouse. "And the view of downtown
is postcard-perfect. I imagine we will do a lot of dinners up here on the farm."
Rouses Markets downtown store sits just blocks from the Superdome, French
Quarter, and Mississippi River.
Roots on the Rooftop urban farm on top of Rouses Markets downtown New Orleans store is first in the country. (PRNewsFoto/Rouses Markets)Images Credit: ROUSES MARKETS
The vertical aeroponic Tower Garden™ uses water rather than soil, and allows
you to grow up instead of out. It was developed by a former Disney greenhouse
manager, and is used at Disney, the Chicago O'Hare Airport Eco-Farm and on the
Manhattan rooftop of Bell Book & Candle restaurant. "This is very cutting
edge for urban farming," says Rouse. His company has aptly named the farm
Roots on the Rooftop.
Chef Louis "Jack" Treuting, Rouses Culinary Director, first saw Roots on the
Rooftop as a way to provide fresh herbs for the food Rouses chefs prepare, but
quickly saw potential to expand the program to include retail. "I knew if our
chefs wanted it, so would our customers." Treuting worked with New Orleans-based
A.M.P.S. (www.ampsnola.com) on the Rouses
system. "Aeroponics makes sense for the space," said Treuting. "It is lighter
than soil-based operations, and the towers recycle water and liquid nutrients
through their own reservoirs, so they're sustainable."
Roots on the Rooftop will officially launch on May 31st, one day before New
Orleans kicks off its second annual Eat Local Challenge (www.nolalocavore.org). "The locavore
challenge is to eat food grown within a 200 mile radius," says Rouse. "In our
case, we're growing herbs less than 100 feet from our store."
While this is Rouses Markets first foray into urban gardening, the company's
roots are planted in the local produce business. Anthony J. Rouse grew up
working for his father's produce shipping company, City Produce, before opening
his first grocery store in 1960. "My grandfather was a farmer at heart," says
Rouse. "He would have loved everything about this."