Shave or save? That's the question Budweiser is asking men across the
country to consider each morning as they pick up their razors, for with every
shave a man skips, he will save roughly five gallons of water. The initiative is
part of Budweiser's Grow One. Save a Million. water conservation campaign
leading up to World Environment Day on Tuesday, June 5.
Actor Nick Offerman and Budweiser ask guys to skip shaving to save water for World Environment Day. Image Credit: (PRNewsFoto/Anheuser-Busch)
For the second year in a row, actor Nick Offerman is serving as the
campaign's spokesperson, seizing the opportunity to make an impact with his
"Contrary to my usual philosophy, by doing nothing, you can actually do
something," says Offerman. "Put down your razor. Step away from the sink. And
know that by shaving a few minutes from your morning routine, you're also saving
Women can get involved by asking a guy to Grow One on their behalf.
Both men and women can take additional pledges to shorten their showers and/or
turn off the faucet while brushing their teeth. Consumers 21 and older can
visit Budweiser's Facebook page (http://www.facebook.com/Budweiser)
to join Offerman in making a pledge and invite their friends to do the same.
Participants can commit to a range of options, from a few days to multiple
weeks, as well as upload photos of their stubble and full-grown beards to the
Grow One Photo Booth.
"It's great to have Nick join us in celebrating World Environment Day and
leading the charge to encourage adults to take simple steps to help conserve
water," said Kathy Casso, vice president of corporate social responsibility for
Anheuser-Busch. "Grow One is a fun way to spread the word about
Budweiser's commitment to water conservation. In fact, our breweries have
reduced water use by 37 percent in the past four years alone."
As part of its annual recognition of World Environment Day, Budweiser will
again donate $150,000 to River Network to help support watershed conservation
projects in each of the company's brewery cities, as well as Oklahoma City and
Idaho Falls. Some of these projects include:
- Cartersville, Ga. - Working with the Upper Etowah River
Alliance to support watershed restoration and educate brewery employees on
rainwater collection systems.
- Merrimack, N.H. - Brewery employees are working with the New
Hampshire Rivers Council (NHRC) to enhance the McQuesten Brook watershed. On
Friday, June 1, volunteers will spruce up the shoreline with the NHRC and
project partners from the city of Manchester and the town of Bedford.
- St. Louis, Mo. - Brewery and corporate employees will participate in
a cleanup along the St. Louis riverfront with Living Lands & Waters on June
2. This is the eleventh year Anheuser-Busch and its employees have led a
large-scale cleanup effort along its hometown's riverfront.
World Environment Day is a day set aside by the United Nations to create
awareness of the environment and encourage participation in sustainability
programs. Anheuser-Busch and its parent company, Anheuser-Busch InBev, annually
recognize this day and engage employees around the world in conservation
projects that are beneficial to the environment and their local communities.