By Nick Gilbert
Vote the Environment campaign has been launched by Patagonia a top designer of sport-related, outdoor surf apparels. As part of this campaign, customers are requested to first get themselves registered to vote for environmentally-minded candidates and secondly they are allowed to learn about the environmental records of candidates standing for the election and then vote for the particular kind of world they would like to live in.
In order to achieve this campaign’s objectives Patagonia has collaborated with Wilco, the League of Conservation Voters and the non-profit HeadCount. A Twitter campaign will also be launched by Patagonia. People online and those in Patagonia retail stores and at Wilco shows will be encouraged to use Twitter to post images and messages in order to complete the sentence "I vote the environment because I love …". These postings will be displayed in Patagonia stores all over the country, online and at Wilco shows. Mass Relevance an Austin-based social integration company will take up the responsibility to display these postings.
HeadCount and Vote the Environment team will accompany Wilco on a tour and a booth will be put up at all US-based shows. Wilco has decided to donate the proceeds from its song “Whole Love” to HeadCount. A special edition tee will be sold for five dollars and the proceeds of this will also go to HeadCount.
The Vote the Environment campaign aims at motivating customers to analyze what aspect of the environment interests them the most. Yvon Chouinard, owner and founder of Patagonia, stated that the Vote the Environment campaign will enable people to get informed before they could cast their vote, and the campaign will also keep the candidates well informed about their environmental responsibilities.