By Gary Thomas
The Code REDD emergency action campaign was launched at Arcos da Lapa at a global gathering of thousands of people. Wildlife Works has founded the Code REDD Campaign. It serves to inspire corporate leaders, governments, general public and landowners to show innovation and leadership in saving threatened forests of the world.
Code REDD rallies thousands at Rio 20 to protect forests. Photo by Rodrigo Romano for Code REDD. (PRNewsFoto/Code REDD)
The Reducing Emissions from Deforestation and Forest Degradation (REDD+) solution aims to address the economic problem of deforestation. The launch was celebrated at the Arcos da Lapa aqueduct in Rio. Obscura Digital delivered an iconic architectural projection, and a premier of a film demonstrating Code REDD's solution was shown. The people gathered were asked to go online to coderedd.com/glow in order to make their phones flash with a digital "emergency code" in a red color.
At the Rio+20 United Nations Conference on Sustainable Development, the Founder of Code REDD, Mike Korchinsky, and the Executive Director of the Code REDD Campaign, Karin Burns, hosted a conference, where UNESCO, REDD+ project developers, multinational corporations, and representatives of forest communities announced their participation. The Assistant Director General for Natural Sciences at UNESCO, Gretchen Kalonji, spoke about the urgent need of action against global deforestation.
Allianz SE, a multinational financial services provider, Nedbank South Africa, Entega, a renewable energy provider from Germany, Eneco, a Dutch sustainable energy utility and PPR, a global luxury sport & lifestyle premium brand, have committed to the campaign. Eneco has pledged to support the Surui Project in Brazil, PPR has committed to the Wildlife Works' Kenya project and Entega has committed to support the REDD+ project to be executed in the Democratic Republic of Congo.