By Cameron Chai
SodaStream, a manufacturer of beverage carbonation systems, has formed a virtual ‘Cage Challenge’ on Facebook following Coca Cola’s attempts to close SodaStream’s environmental Cage Exhibits. Facebook visitors from across the globe can fill up this virtual cage with images of utilized cans and bottles.
Daniel Birnbaum, Chief Executive Officer at SodaStream, stated that this project will not allow Coca Cola to hide the fact that there are significant risks associated with its business practices since it definitiely cannot close an online Cage. People across the globe must be able to understand the negative effect of used plastic cans and bottles. The virtual ‘Cage Challenge’ assists in informing those people, who are not able to make a visit to see the actual Cage Exhibits displayed across the world, about these unending and unwanted risks.
The company requests the public to exercise their moral and social to create a cleaner and healthier planet. Every day, roughly 1 billion used cans and bottles will end up in landfills, oceans, rivers and parks across the globe and nearly 400 million in the United States alone. Coke or any other company must not be allowed to censor this regrettable truth. The company expects participation from each country in the world in order to make a global community of people that show concern for a cleaner, healthier planet.