By Gary Thomas
Vehicles of Beverly Hills Cab in Los Angeles stand out for being scratch-free and clean. The Toyota Priuses make up a growing rate of the Beverly Hills Cab taxi fleet in Los Angeles and they are the most glowing of the lot, but the former Ford Crown Victorias as well as minivans included in their stock of cars have the same iconic blue. As reported by Merhabi, the Beverly Hills Cab blue fleet will be 80% green by 2016.
Beverly Hills Cab serves a prosperous set of communities such as Bel Air and Beverly Hills. But, the company’s owner, Joseph Merhabi, has larger goals than just providing taxi services in the expensive neighborhoods of Los Angeles. At one time, no one could see the company’s clean, blue fleet beyond Los Angeles County’s high-income section. The grander purpose of Merhabi is to move Los Angeles taxi service toward an ecologically responsible direction, and now he is making it a reality.
Although the taxi business is filled with no-nonsense, tough business people, Merhabi’s commitment is inspiring for a business to advertise. In this savvy entrepreneurship, it is the family-oriented nature Merhabi’s business that makes green commitment viable. Other companies, obliged only to stockholder demands and short term sales graphs, find this move risky. But according to Merhabi this is not actually a risk, because when looking at the present trends, one can see that this is the way the business is heading.
Beverly Hills Cab is the only taxi service company that prioritizes all kinds of personalized services in Los Angeles.