Say “hello” to color. That’s 124 new colors to be exact.
And most of them are shades of “green” -- not literally, but environmentally.
Coatings & Color Technologies (C&CT) serves one of today’s most
dynamic and volatile industries – the automotive segment. In the last
year, auto companies have seen dynamic changes with revenue and earnings shortfalls
for even the strongest global automakers.
In adversity, we all find strength – and the automotive industry is no
exception. Automakers are looking for new innovations, including lighter-weight
materials, alternative energy options and colors that are made using the best
environmental standards available today. The same is true for the automotive
aftermarket, where DuPont is the world's leading supplier of coatings for the
collision repair industry.
“In this platform, every innovation is market-back,” said Lewis
Manring, C&CT technology director. “Our customers, including the automotive
industry, continue to change and evolve, and we continue to evolve our technologies
to best serve them.”
Included in their portfolio of new products, the C&CT platform launched
two new product lines in the first quarter – DuPont™ Alesta®
AP Anodic line and a new group of products that meet the California Suggested
Control Measure (SCM) standard that requires coatings to comply with new standards
of environmental performance. Both lines have lower volatile organic compounds