Apr 16 2008
Over two-thirds (67%) of Americans are generally concerned about the quality of their household water supply, according to a 2008 National Consumer Water Quality Association (WQA) Research survey. News headlines warning of contaminants(1) (i.e. lead, radium, chlorine) and pharmaceuticals in tap water have stirred controversy and confusion. Consumers are also learning that water in single-serve, disposable plastic bottles isn't an environmentally-friendly solution to their drinking water concerns. As a result, more than half of Americans say they’re planning to purchase home filtration devices, the WQA poll showed.
Culligan, the leader in home water treatment solutions for more than 70 years, introduced an innovative solution that addresses consumer concerns about the quality of their drinking water. Culligan’s new Aqua-Cleer® Advanced Drinking Water System allows individual homeowners to treat specific water quality issues tailored to their unique needs. With up to 13 interchangeable filters – the most options on the market today – the system is completely customizable. It is also one of the most sanitary drinking water systems available, designed to deliver clean, healthy water right from the tap. Backed by the support of Culligan’s nationwide 700+ dealer network of qualified water specialists, the Aqua-Cleer system offers consumers quality water and peace of mind.
“Aqua-Cleer represents a revolutionary new way to treat water that puts the right system into every home, so that homeowners can enjoy healthy water that is tailored to their family needs, lifestyle preferences and local water quality,” said Mark Seals, Culligan’s chief executive officer.
Completely Customizable
Because water quality can differ across regions – or even different homes in the same town – no one system can fit all needs. Culligan’s dealers start by conducting a water analysis, which ensures that homeowners get the Aqua-Cleer solution that is customized to their requirements. Aqua-Cleer’s 13 filters can then be mixed and matched into five stages of filtration to provide the most efficient option. For example, Culligan’s unique Total Defense Cartridge targets an extensive list of volatile organic compounds(2) that a typical reverse osmosis system cannot. Aqua-Cleer also includes specialized arsenic and perchlorate filters for specific regions of the country. Adding to its customizability, Aqua-Cleer is completely flexible and adaptable to changing water conditions over time, making it the last drinking water system a home will ever need.
Safe, Sanitary and Simple to Maintain
Culligan has taken multiple steps to ensure that Aqua-Cleer continuously delivers safe, clean drinking water. AlphaSan, a unique antimicrobial agent that inhibits bacteria growth, is a key part of every system. Regularly changing filters is necessary to keep it working properly, so Culligan made it easy and safe. First, Aqua-Cleer filters are encapsulated and disposable to avoid potential contamination during replacement. Each filter head also has an automatic shut-off to prevent leaks during a filter change. Homeowners can quickly and easily change the filters themselves or request support from a Culligan service technician if they prefer.
Note
- Contaminants are not necessarily in your water.
- Volatile organic compound is a broad term used to describe many chemicals and compounds that are known carcinogens