360 Vodka, a maker of sustainable vodka, has ensured that the wasted produce generated during the five day “Tales of the Cocktail 2012” event did not go to trash, but rather should go to compost bins.
The “Tales of the Cocktail 2012” event is an annual festival. It is a five day extravaganza of cocktails. The festival was conducted in many sites, and 360 Vodka provided green compost bins to these event sites. At these events, cocktail mixologists tend to utilize many ingredients, while discarding a variety of produce that they do not use. The discarded items include fruit peels, vegetable peels, pits, seeds, herb stems, egg shells, napkins other items. This discard which will otherwise go waste has been utilized by 360 Vodka. The company displayed instructions on each bin about the material that could be possibly converted into compost. Ambassadors belonging to 360 Vodka took part in the event and answered queries on the procedure.
In the event, huge amounts of fresh fruits and vegetables, and 14,000 lemons and limes were used. These were prevented from going to trash cans. Constituting a 1,725 gallon cocktail, 360 Vodka used the waste for converting it into healthy and rich soil for Mother Earth.
360 Vodka’s VP for Marketing, Vic Morrison, stated that the collection of waste was not a glamorous job, but the company’s initiative to leave a small footprint has led to its role in recycling the waste. The Holly Grove Market and Farms contributed to the initiative by collecting the compost bins and converting the material into rich compost at their farms.