Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City has launched a new Web resource to help consumers adopt "green" strategies.
The new online tools can be found at http://www.circuitcity.com/green and make it easy for consumers to research and shop for products that have earned ENERGY STAR designation from the U.S. Environmental Protection Agency. The site also offers tips for recycling electronics, saving energy, and spotlights Circuit City's popular trade-in program, which allows consumers to turn in old electronics in exchange for Circuit City gift cards.
Trading-in old electronics was the top choice among more than 8,000 men and women who responded to a nationwide survey commissioned by Circuit City. Asked how they prefer to deal with old or obsolete electronics,
- 35 percent said trade-in for gift cards to buy new electronics
- 29 percent said donate to charity
- 28 percent said recycle
- 4 percent said store old gear in the garage or attic
- 2 percent chose landfill
The survey also indicates consumers are keenly interested in electronics that use less power. Ninety percent said energy efficiency is a somewhat or very important consideration in their decision-making process when shopping for electronics. Energy efficiency is a higher priority for women; 47 percent called it a "very important" factor, versus 34 percent of men.
The survey was conducted by independent research firm Decision Analyst of Arlington, Texas and has a margin of error of plus or minus two percentage points.