Green Programs Offer Powerful Tools for Differentiation in a Down Market

Owens Corning, a leader in building science for nearly 70 years, announced it has become a sponsor of LBM Journal's Certified Green Dealer(TM) program and renewed its sponsorship with Masco Home Services' Environments For Living(R) Certified Green program. Owens Corning's partnership with these robust green building programs is intended to drive value for customers at all levels of the supply chain by providing the training they need to become fluent in green building practices and products. Meeting growing consumer demand for energy efficient products will help the environment by reducing CO2 emissions associated with greenhouse gas and also provide an advantage in today's difficult market. The announcements were made at this year's NAHB National Green Building Conference.

"As a sustainable company, Owens Corning not only focuses on the greening of our operations and products, but we are committed to helping our customers understand how together we all can accelerate energy efficiency in the built environment," said Gale Tedhams, director of sustainable communities and green products, Owens Corning. "Today's fast-growing green market -- one that is seeing annual growth of as much as 30 percent despite the slump in the overall housing market -- has created opportunities for builders and contractors to set themselves apart."

Owens Corning's support of the Certified Green Dealer program (http://www.certifiedgreendealer.com) helps provide the opportunity for dealers to understand and take advantage of today's hottest market driver. The Certified Green Dealer program provides:

  • An easy and informative training process for dealer sales teams;
  • Online educational and instructional videos on green building practices and product choices;
  • Study guides, resource materials and an online certification exam; and
  • For certified dealers, the Certified Green Dealer logo for use in marketing materials to showcase program certification.

Building sustainable, energy efficient and comfortable homes is a tall order. The Environments For Living Certified Green program (http://www.eflbuilder.com) helps builders meet this challenge by providing:

  • Education and customized training in green building practices and building science;
  • Testing protocols for duct tightness, air tightness and pressure balancing;
  • Builder sales training and program implementation assistance; and
  • Marketing materials and homeowner package, including three-year limited guarantees on comfort and energy used for heating and cooling.

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