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Neuton Battery Powered Lawn Mowers Prove Extremely Popular With Environmentally Conscious Consumers

With sales of gasoline-powered walk-behind mowers down over 16 percent from 2006 to 2008, a lone bright spot has emerged in the consumer lawn care marketplace: battery-powered lawn mowers. Amidst shrinking sales for a number of fossil fuel-powered consumer products, the newly redesigned Neuton battery-powered lawn mower is celebrating its best single season since the line was introduced in 2003.

“The summer of 2008 will go down as the tipping point for battery-powered outdoor power equipment,” said Ned Van Woert, President of Neuton Power Equipment. “We introduced our newly redesigned model in February 2008 and by March we had to increase production. We participated in clean-air mower exchange events in 12 states and all of them drew sell-out crowds. The Neuton was even the subject of two museum exhibits this summer. There is a huge appetite nationwide for equipment that reduces our carbon footprints, without compromising on utility.”

The nation’s #1 selling battery-powered lawn mower, the Neuton battery-powered mower was completely redesigned for 2008. Now available in two configurations: 14 in. cut and 19 in. wide-cut models, the Neuton mower can be charged on less than 10 cents worth of electricity and is the quietest lawn mower available. The 19 in. wide-cut Neuton will tackle up to 1/3 of an acre on a single charge; the 14 in. model will handle up to 1/4 of an acre before needing to be charged. Both models start with a simple push of a button and feature and easy-to-use drop-in battery that can be charged inside or outside of the mower.

In the summer of 2008, the Neuton mower was offered as a clean-air mowing alternative at lawn mower exchange events hosted by municipalities across the nation. The mower exchange events, which allow residents of participating cities to trade-in their old gasoline-powered lawn mowers for steep discounts on a battery-powered mower, routinely drew sell-out crowds this season, ultimately cutting lawn-mower emissions in these cities by over 1.2 million pounds this year.

The Neuton mower was also the subject of breakthrough exhibits at the Chicago Museum of Science and Industry and the U.S. Botanic Garden in Washington, D.C. In the Chicago Museum of Science and Industry exhibit, the Neuton was part of Wired Magazine’s Wired Homes display, and at the U.S. Botanic Garden’s “One Planet - Ours!” exhibit, the Neuton was part of the American Horticultural Society’s “Green Garage” program. Both exhibits recognized the Neuton for its environmentally sound operation and its innovative, easy-to-use design.

In addition to the sales growth and critical acclaim, the Neuton also won an overwhelmingly positive approval rating from its customers this summer, with 94% of Neuton owners saying they would recommend the machine to a friend. Another indication that the trend may be spreading: more than 50% of Neuton owners report that their neighbors have shown an interest in their new mowers.

The Neuton Battery-Powered Mower list price starts at $399 for the 14 in. model; $499 for the 19 in. model, with special season-end discounts currently available. In addition to a free six month trial, Neuton Power Equipment also offers a 2 year warranty on the Neuton Battery-Powered Mower.

To request information on the Neuton Mower, visit online at The Neuton Mower is also available in two sizes at select lawn care retailers, starting at $399.

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