Shave or save? That's the question Budweiser is asking men across the country to consider each morning as they pick up their razors, for with every shave a man skips, he will save roughly five gallons of water. The initiative is part of Budweiser's Grow One. Save a Million. water conservation campaign leading up to World Environment Day on Tuesday, June 5.
For the second year in a row, actor Nick Offerman is serving as the campaign's spokesperson, seizing the opportunity to make an impact with his beard.
"Contrary to my usual philosophy, by doing nothing, you can actually do something," says Offerman. "Put down your razor. Step away from the sink. And know that by shaving a few minutes from your morning routine, you're also saving the planet."
Women can get involved by asking a guy to Grow One on their behalf. Both men and women can take additional pledges to shorten their showers and/or turn off the faucet while brushing their teeth. Consumers 21 and older can visit Budweiser's Facebook page (https://www.facebook.com/Budweiser) to join Offerman in making a pledge and invite their friends to do the same. Participants can commit to a range of options, from a few days to multiple weeks, as well as upload photos of their stubble and full-grown beards to the Grow One Photo Booth.
"It's great to have Nick join us in celebrating World Environment Day and leading the charge to encourage adults to take simple steps to help conserve water," said Kathy Casso, vice president of corporate social responsibility for Anheuser-Busch. "Grow One is a fun way to spread the word about Budweiser's commitment to water conservation. In fact, our breweries have reduced water use by 37 percent in the past four years alone."
As part of its annual recognition of World Environment Day, Budweiser will again donate $150,000 to River Network to help support watershed conservation projects in each of the company's brewery cities, as well as Oklahoma City and Idaho Falls. Some of these projects include:
- Cartersville, Ga. - Working with the Upper Etowah River Alliance to support watershed restoration and educate brewery employees on rainwater collection systems.
- Merrimack, N.H. - Brewery employees are working with the New Hampshire Rivers Council (NHRC) to enhance the McQuesten Brook watershed. On Friday, June 1, volunteers will spruce up the shoreline with the NHRC and project partners from the city of Manchester and the town of Bedford.
- St. Louis, Mo. - Brewery and corporate employees will participate in a cleanup along the St. Louis riverfront with Living Lands & Waters on June 2. This is the eleventh year Anheuser-Busch and its employees have led a large-scale cleanup effort along its hometown's riverfront.
World Environment Day is a day set aside by the United Nations to create awareness of the environment and encourage participation in sustainability programs. Anheuser-Busch and its parent company, Anheuser-Busch InBev, annually recognize this day and engage employees around the world in conservation projects that are beneficial to the environment and their local communities.