Apr 21 2008
This year, Subaru of America, Inc. celebrates its 40th anniversary in the United States -- and while some car companies might mark the occasion with a sleek concept car or a lavish party, Subaru is ringing in "the big 4-0" by planting what will amount to a small forest of trees -- as many as 160 trees -- across the country.
Symbolizing four decades, or forty years, of Subaru in the American community, locations receiving cherry trees include Aurora, CO; Austell, GA; Cherry Hill, NJ; Itasca, IL; Pennsauken, NJ; Portland, OR; Westampton, NJ; and Whitestown, IN. Planting began in April, allowing many of the blossoms to debut by Earth Day -- April 22 -- and will wrap up in the Fall as recipient parks and communities finalize locations for the donated trees.
"This donation of flowering cherry trees to the communities in which we have offices and facilities goes hand-in-hand with our company's culture of positive environmental stewardship," notes Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "A gift of greenery should come as no surprise to anyone familiar with the Subaru brand and Subaru plant in Lafayette, Indiana, as that plant was the first in the country to achieve 'zero landfill status,' which means that nothing from its manufacturing efforts goes into a landfill because it is all reused and recycled."
A true harbinger of spring, the cherry tree has historically been given as a gesture of friendship. Subaru's celebratory gift of the flowering cherry trees -- with their distinctive pink and white blossoms -- will beautify the locations for years to come.