Making Natural Cleaning More Mainstream

To kick-off Earth Week, Clorox Chairman and CEO Don Knauss today rang The Opening BellSM at the New York Stock Exchange. Knauss was joined by Sierra Club Executive Director Carl Pope to promote Clorox's new Green Works(TM) brand of natural cleaning products and celebrate an alliance that also helps deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle.

“We're proud to align the Green Works brand with the Sierra Club,” said Knauss. “Our partnership with Sierra Club underscores the benefits of corporations working together with environmental organizations to deliver solutions that protect our communities and the planet.”

Beginning this month and just in time for Earth Day, all five Green Works products will feature the Sierra Club logo, marking the brand's financial commitment to supporting the organization's conservation efforts, including the protection of America's clean air, clean water, wildlife and special places.

“The Sierra Club is proud to work with Clorox and the Green Works brand to make natural cleaning more mainstream,” said Sierra Club Executive Director Carl Pope. “This Earth Day, the Sierra Club is reminding people that ‘we can do it' &ndash we have the ingenuity to build a greener economy, create jobs, and leave a planet that's safer and cleaner for our children. Products like Green Works natural cleaners are proof that the necessary technical skills exist to deliver solutions that can help transform America's sustainable future, and we commend Clorox for this effort.”

Green Works is the first natural product line with international distribution. To date, Green Works natural cleaners have launched in the U.S., Puerto Rico, Canada and Mexico. The availability and affordability of Green Works products can help consumers take a step toward living a more natural lifestyle without paying a significant premium.

“Since Green Works products entered the market, we've seen very strong growth in the natural cleaning category,” said Knauss. “We are encouraged by the tremendous response from our retail partners as well as consumers.”

Green Works natural cleaning products are made with plant-based ingredients, formulated to be biodegradable, packaged in recyclable materials and not tested on animals. Green Works products are available at food, drug and mass retail outlets in the U.S., Puerto Rico, Canada and Mexico. The products carry suggested retail prices from $2.99 to $3.39. For more information on Green Works natural cleaners, visit www.greenworkscleaners.com.

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