Sep 2 2008
Introducing Teens Turning Green, an unprecedented collection of eco body care products just for teens, launching exclusively at Whole Foods Market nationwide in late September. A collaboration between inspiring green companies and Bay Area based non-profit Teens for Safe Cosmetics, Teens Turning Green is a one-of-a-kind, holistic line specifically developed with the skincare needs of teens in mind.
Hand-selected by teens for safety, sustainability, and practicality, all products attain Whole Foods Market Premium Body Care Standard, the most comprehensive in retail. The line's initial nine products were vetted and chosen by teen Campaign members over a year's time and incorporate how age, skin type, and environment affect teenage skin and bodies. "We asked each company to create distinctive products that would stand out," said Carly Wertheim of Teens for Safe Cosmetics. "Our products are formulated with the safest ingredients and incorporate sustainable packaging with mindful business practices. These products are memorable with great scents and textures, but above all they really work."
Teens Turning Green features products from seven companies including four based in the Bay Area -- Benedetta, Depth, EO Products, and Pomega5 -- as well as Alaffia in Olympia, Washington, Astara in Phoenix, Arizona, and Terra Naturals in Toronto, Canada.
"Our goal is to affect change in a positive and collaborative way through partnerships with companies that are already doing right by our bodies and planet," says Erin Schrode, lead campaign spokeswoman. "When information is available and alternatives are accessible, people begin to think critically and that prompts change. If what you put on your body 24/7 could be potentially harmful, why do it? By choosing to know what you are putting on your skin and into your bloodstream, you can reduce the burden on your body."
"This unprecedented line of products for teens (that adults will love as well) shows that you don't have to choose beauty over health," said Judi Shils, Director of Teens for Safe Cosmetics. "This line will grow to encompass all aspects of an eco-conscious teen lifestyle. We hope that the collection will inspire teens to not only protect their health, but also sustain their world."
A portion of sales from all Teens Turning Green products will be donated to Teens for Safe Cosmetics. Products will be available exclusively at Whole Foods nationwide and at http://www.teensforsafecosmetics.org starting in late September 2008.