Electric Motion Systems (EMS) is committed to innovation and quality in Light Electric Vehicles for today's new generation of adults. The company's new electric bicycle, the E+, is the next generation of e-bikes. The E+ embodies the essence of modern technology design -- simplicity and elegance imposed on advanced technical capabilities. The E+ utilizes advanced electric propulsion technology to provide the ultimate riding experience, through pedaling or in full electric operation.
Keeping the spirit of bicycling alive for adults was EMS' top priority in designing and building the E+. Founded in 2005 by a group of experienced and innovative engineers, EMS spent two years meticulously developing, designing, and building the E+. The team's extensive experience in electric propulsion, combined with the company's commitment to quality and reliability, resulted in the world's most advanced, powerful, elegant, reliable, safe, and easy-to-use electric bicycle.
"We believe we have the most experience in the world in designing and making powerful, high-quality, and versatile electric bicycles for adults," says Rakesh Dhawan, President of EMS. "Our team members have years of experience in electric propulsion and bicycle technology, and this is a culmination of that effort."
The company's overriding goal is to make bicycles a more accessible and exciting option for recreation, exercise, and commuting. "The E+ will appeal not only to 43 million bicycle riders in America, but also to 160 million other Americans who are interested in bicycling, but do not do it today," says Dhawan.
To design a product that meets these needs without sacrificing quality and safety, EMS focused on the whole riding experience. By marrying the look and feel of traditional cycling with cutting-edge technology, style, elegance, and power, the E+ offers riders an exhilarating ride with a host of options. The E+ has 19 different cycling modes, cruise control, and regenerative braking.
The bicycle is powered by a proprietary EMS-designed 1000 watt (750 watt standard) brushless permanent magnet motor with a state-of-the-art Texas Instruments 32-bit 280x Digital Signal Processor and direct torque control. This allows riders to simply push a throttle when they want electric power. The system safely delivers it -- from a little to a great rush of power and acceleration. The battery pack, also proprietary and designed by EMS, provides 20+ miles range with advanced battery management controls and safe NiMH technology. No rider intervention is required to manage these components -- just push the throttle or hit the break. The system does the rest.
Every component in the E+ was thoughtfully designed or chosen for quality and reliability. From the beginning, the EMS team included family and friends in the development of the E+. This allowed the diverse team to create a user-friendly bicycle that meets the needs and interests of a wide range of adults. The result? The E+ will enhance the lifestyles of urban commuters, exercise enthusiasts, suburban families, tourists, environmentalists, and technology buffs alike.
When it comes to quality and reliability, EMS and the E+ cannot be matched. EMS defines itself through service, quality, and reliability. The company prides itself on personalized, hands-on customer service. From offering advice on how the E+ will best fit in with your lifestyle to prompt maintenance and support, the EMS team provides personalized, attentive assistance.
EMS is also dedicated to creating more environments in which people can enjoy and use bicycles without limitations. EMS is working with municipalities, counties, and states to encourage and establish more bicycle-friendly cities and workplaces.
"We believe that cycling can contribute to solving important problems, such as traffic, congestion, air and noise pollution, and inactivity," says Dhawan. "The E+ is exhilarating, flexible, and safe -- important considerations when dealing with these issues. With the E+, we are unleashing a whole slate of solutions at the individual and societal level."
For EMS, the E+ is more than just a bike. Its sleek, elegant design, cutting-edge technology, and diverse riding options represent constructive, alluring change.
"We want our company to make a real contribution to people's lives," says Dhawan. "E+ is versatile, fun, and useful -- all at the same time. You're saving gas, you're getting more exercise, and you're enjoying it. This is the kind of contribution EMS is all about."