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Hilton Head Launches Beer in High-Recycled Novelis Beverage Cans

Novelis, the world leader in aluminum rolling and recycling, and Hilton Head Brewing Company today announced the launch of Hilton Head Brewing Company beer in aluminum cans, made from Novelis evercanTM – the world’s first and only certified high-recycled content aluminum can sheet.

Hilton Head Brewing Co. flagship brews, Tropical Lager and Session IPA, in Novelis evercan.

"Our customers have grown to love our beer on tap, and we're very excited to make it available on store shelves in cans made with evercan – the most sustainable option on the market," said John Rybicki, owner and brewer, Hilton Head Brewing Company. "By being in aluminum cans, fans of Hilton Head brews can now take them almost anywhere, thanks to their light weight, resistance to breakage and light penetration and infinite recyclability, and all with a smaller carbon footprint, thanks to evercan."

Novelis evercan is made almost entirely out of recycled beverage cans and contains a minimum 90 percent certified recycled content. Introduced in 2014, Novelis' evercan has also been adopted as the material of choice by Red Hare Brewing Company, Red Brick Brewing Company, Southbound Brewing Company and Second Self Beer Company and is available to beverage companies globally.

"Consumers are not only demanding better beer and better packaging, but also more sustainable practices from the brands they love," said Bruce Maclane, Director, evercan Craft Brew Sales, Novelis. "With evercan, we're able to help brewers deliver on all counts, particularly when it comes to sustainability. We're recycling aluminum cans back into new cans in as little as 60 days, and with evercan, we're ensuring it has the highest recycled content on the market."

Recycling aluminum requires 95 percent less energy and produces 95 percent fewer greenhouse gas (GHG) emissions than manufacturing primary aluminum, making evercan a true low-carbon packaging alternative. Novelis facilities in North America, Europe, South America and Asia are certified to produce evercan by SCS Global Services, a leader in environmental certification and auditing.

Further proving its commitment to sustainable brewing and packaging, Hilton Head Brewing Company also became the latest U.S. craft brewer to sign the Brewery Climate Declaration, a declaration created by leading sustainability non-profit Ceres, mobilizing leaders in business and industry to show their commitment to creating a more sustainable world. Signatories of the Climate Declaration are taking action to reduce greenhouse gas emissions (GHGs), use less energy, choose clean energy sources and invest in new technologies in an effort to help combat climate change. Novelis also signed the Climate Declaration, committing to cut its GHG emissions in half through recycling used aluminum.


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