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Octopus Energy Group and CPP Investments Announce Strategic Partnership

Octopus Energy Group today announces a long-term strategic partnership with Canada Pension Plan Investment Board (CPP Investments). This global partnership is formed of an initial US$300 million equity investment from CPP Investments with an aspiration to grow the level of committed capital over time to support Octopus in their mission to drive the global green energy revolution.

Image Credit: Octopus Energy Group

The deal follows a recent investment round with Generation Investment Management and increases Octopus Energy Group’s valuation to approximately US$5 billion. 

Octopus is a global clean energy tech pioneer. Its technology platform, Kraken, supports its own retail, generation and flexibility businesses and is licensed to Origin Energy, E.On UK, Good Energy, Hanwha and EDF – collectively supporting 25 million accounts and 3 GW of generation.

Under its own brand, Octopus delivers customer-focused and affordable green energy services to over 3 million customers in the U.K., with unrivalled customer service. Besides the U.K., Octopus Energy is now available in Germany, U.S.A., Spain, Italy, New Zealand and Japan. It is also one of the U.K.’s leading electricity generators, creating enough green energy to power about 2 million homes.

The initial commitment from CPP Investments and the broader partnership will help grow Octopus’s Kraken platform, accelerating the transition of energy assets globally. It will also boost Octopus’s smart grid capabilities and help expand the company’s green energy generation, including but not limited to the Fan Club – the U.K.’s first renewable energy tariff that gives communities close to specific wind turbines cheaper power when the blades are spinning significantly (80% of the time). 


Image Credit: Octopus Energy Group

CPP Investments, the professional investment management organization managing the C$541 billion fund, is a significant provider of capital to companies looking to capture opportunities brought about by the energy revolution and the shift in global demand for low-carbon energy alternatives. Its Sustainable Energies Group, led by Bruce Hogg, is active across the global energy system with total assets of approximately C$19.5 billion, including investments in renewables, utilities, and power generation.

Deborah Orida, Chief Sustainability Officer and Senior Managing Director, Global Head of Real Assets, CPP Investments, said:
“In the decades to come, some of the most rewarding long-term investment opportunities in the global economy rest among those businesses that will enable, evolve and innovate along the path to a net-zero world. As a large, long-term investor, we are well-positioned to continue our leadership in investing in the whole economy evolution required by climate change. 

“This investment and partnership with Octopus Energy, made through our Sustainable Energies Group, is a perfect example of how investors can work with leading tech-enabled energy companies to digitally disrupt the global energy system and support the evolution to a low carbon world.”  

Octopus is driving a global green energy revolution, with a goal of 100 million energy accounts on Kraken, Octopus’s proprietary smart grid customer service technology, by 2027. Octopus’s renewable investment arm, Octopus Energy Generation, is one of Europe’s largest renewable energy investors and manages assets in excess of $4.5 billion. Current estimates put Octopus on the path to double its global generation portfolio, providing enough energy to power an additional 2 million homes by 2025.


Image Credit: Octopus Energy Group

Greg Jackson, CEO and founder of Octopus Energy Group, said:

“Octopus has pioneered the technology that allows citizens to benefit from cheaper energy as it gets greener. CPP Investments is a global force in energy investing, and their investment and partnership will enable us to build this truly innovative approach along the entire energy value chain.  

“Innovating new ways to accelerate investment into the renewable energy revolution is vital to delivering governments’ net zero goals and the CPP Investments-Octopus partnership is globally significant, paving the way to billions of dollars of investment in the U.K. and globally. Make no mistake – this partnership is huge.”

Through the establishment of the Sustainable Energies Group (SEG), CPP Investments is building on existing strengths in renewables, conventional energy and innovation. Additionally, the organization’s Sustainable Investing (SI) group supports investment departments on the integration of relevant ESG considerations into investment decision-making and asset management. 

This is another strong milestone for Octopus Energy following the investment by Generation Investment Management’s Long-term Equity strategy in September 2021. 



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