Apr 17 2008
This Sunday's New York Times Magazine - The Green Issue - serves as a veritable "Low-Carbon Catalog" of eco-actions, ideas and advances that, taken together, could add up to real solutions for environmentally conscious living. This is the first Times Sunday Magazine solely devoted to exploring what does and does not work for those seeking an eco-friendly lifestyle. The issue attracted significant advertiser interest and has a total of 46 advertising pages.
Advertisers in The Green Issue include: ABC Home Furnishings, Inc.; Advanced Micro Devices; The American Clean Skies Foundation; American Committee for the Weizmann Institute of Science; Bessemer Trust; Bose Corporation; Carlyle Custom Convertibles, Ltd.; Chevrolet Motors; Country Home Products, Inc.; Delta Air Lines; The Durst Organization; Dyson; Eileen Fisher; First Republic Bank; Gaiam, Inc.; Ghirardelli Chocolate Company; Hofstra University; InterContinental Hotels & Resorts; Liberty Mutual Group; Lindal Cedar Homes; Lumber Liquidators; Merck & Company, Inc.; Patek Philippe & Company; Presto Services, Inc.; Room & Board, Inc.; Campari for Skyy Spirits; Starbucks Corporation; Walpole Woodworkers; White Flower Farm; and Winslow Management Company.
At NYTimes.com/Magazine, an online version of The Green Issue will be available with related interactive features and two exclusive videos: “Living (Mostly) Off the Grid: One Family's Green Crusade,” of the Dervaes family of Pasadena, Calif., who grow the majority of their food (over 6,000 pounds of fruits and vegetables each year) and raise livestock on one-fifth of an acre in the suburbs; and “Green Design,” a time-elapsed video featuring the work of San Francisco-based artist Gyöngy Laky. Ms. Laky sculpted a series of artworks for the various sections (Act, Eat, Invent, Learn, Live, Move and Build) of the magazine's layout.
“The advertiser response has been tremendous to The Magazine's first green-themed issue,” said Alexis Buryk, senior vice president, advertising, The New York Times. “The Green Issue provides a unique opportunity for advertisers to showcase their brands to an affluent, influential and eco-conscious audience.”
“Reducing our carbon footprint has become a primary mission of the environmental movement, but many individuals don't know where to begin,” said Gerald Marzorati, editor, The New York Times Magazine. “This issue provides readers with the latest information on products, ideas and innovations. Along with the useful tips and tricks found throughout, The Green Issue adds to the discussion at large about the efficacy and viability of eco-alternatives.”