Apr 22 2008
Just in time for Earth Day, Bragada(R) Luxury Mattress, Inc. is rolling out a new line of high-end mattresses that demonstrate Bragada's commitment to protecting the environment -- and the well-being of its customers.
While all Bragada Luxury Mattresses still feature all-natural, non-toxic covers made of bamboo -- a renewable resource -- the company's new PUR Collection goes a few steps further. Consisting of three beds, each made of Bragada's new eco-friendly Memory Foam and eco-friendly support base foam and wrapped in the softest two-tone organic cotton covers, the PUR Collection replaces a significant portion of the petroleum-based materials traditionally used in mattresses with plant-based, renewable raw materials.
"Our virtually emission-free manufacturing process creates significantly higher quality viscoelastic Memory Foam material," stated Vincent Simmons, president of Bragada Luxury Mattress, Inc. "The resulting product provides consistent comfort and support, and we can all rest easy knowing these beds are easier on the earth than their predecessors."
For Bragada, eco-friendly means using raw materials free of pesticides, insecticides and herbicides, which in turn helps to preserve agricultural systems, replenish soil fertility and promote cleaner air and water. And with no chemicals or irritants used in growing and processing the materials from which the PUR Collection is manufactured, the new beds are softer to the touch and are less likely to aggravate allergies.
Like all other Bragada beds, the PUR Collection beds all carry the company's exclusive lifetime warranty and have earned the approval of the Orthopaedic Research Institute. All Bragada Luxury Mattresses are made in the USA and do not need to be flipped to maintain their firmness and comfort.
So, in Bragada's case at least, going green doesn't mean compromising quality or functionality. The company's new eco-friendly Memory Foam will give customers all the customized comfort, body-conforming support and superior quality they have come to expect over the years. But now, along with its commitment to customer satisfaction, Bragada may well become known for being equally committed to the environment.