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"Do as I say and as I do" Approach for Green Initiatives on Mobile

One company is leading the "Do as I say AND as I do" approach for green initiatives on mobile. 211(me), the personalized mobile mash-up company, is now donating the advertising inventory on their paperless business cards exclusively to green causes.

"Our mobile green business cards already offered users the chance to reduce printing costs and hassles while also helping the environment by saving paper. Now, we are giving them the chance to do something even more," said 211(me) CEO Robert DeFranco. "By promoting green causes on mobile through our product, we are giving our users an even greater sense of purpose, just by doing something they do every day -- sharing their business contact information."

The first three rotating ads feature groups concerned with carbon offsets, oceanic environmental advocacy and promoting recycled paper goods. 211(me) is currently accepting requests from other green causes to be considered for no-cost exposure in their ad space.

Traditional business card companies like Vista Print take in upwards of 26,000 orders per day. If one sleeve of cards weighs just one pound, the minimal impact is 26,000 pounds of paper a day. That's 9,256,000 pounds a year -- which is a very conservative estimate. By creating and sharing digital cards at, business people are showing they care about the environment and they understand they can make an impact with some very small changes.

211(me) also provides customized cards for entire groups or companies with their 211(me) Green Premium Service. Obtain more information about this turn-key procedure to enhance your company's environmentally friendly efforts, and to stand out from the competition, at

211(me) -- 211(me) is the personalized mobile mash-up company that allows anyone to put digital photos, messages, and links into their own personalized look to share across mobile, email and the web. Its unique mobile content system is available for use direct to consumers as well as to web and mobile social networks. The 211(me) Green & Green Premium products allow users to easily share business contact information with important people while saving time, money and paper.

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