Feb 2 2009
Plush Chocolates, a new 100 percent Fairtrade company, have launched their product ranges with eco friendly packaging for their Luxury Fairtrade English and Belgian Chocolate collections, made possible through Plantic’s sustainable polymer technology.
Now selling in Oxfam shops, Harvey Nichols and Ethical Superstore, Plush Chocolates are made using the finest Fairtrade ingredients. Plush Chocolates chose the Plantic® tray for its unique combination of functional and environmental benefits. Plantic® trays are made from non- GM high amylose corn starch. They have a renewable resource content of approximately 85%, are biodegradable, home compostable and compostable to European (EN 13432) and American (ASTM 6400) standards. Additionally, Plantic® trays offer anti-static and odour barrier solutions, essential for chocolate packaging.
Plush Chocolates wanted their packaging to do three things: reflect the high quality of the chocolates inside by being desirable, tasty and good-looking; show that chocolates made with Fairtrade ingredients can be just as exciting and dynamic as other products; and be ethically sound. Plantic® packaging ensured all of these requirements were upheld. In commenting, Sarah Hobbs, joint Founding Director said, “We are so excited about our “ecofriendly”
trays and proud to be among the first people in the UK to sell chocolates in trays made from Plantic®. What is particularly impressive about Plantic® packaging is that it can be disposed of in a home compost and its energy requirement is approximately half that of petrochemical polymers.”
Brendan Morris, Chief Executive Officer, Plantic Technologies, commented, “We are pleased that Plush have chosen to use Plantic® biodegradable packaging for their chocolate trays. In doing so, Plush are actively leading the way in sustainable-driven technology, demonstrating their strong commitment to reducing waste and waste management costs, while providing function and performance to their customers”.