We are getting the first glimpses of how major OLED and lighting firms plan
to bring OLED lighting to market and what their longer-term product and market
strategies will be. With this in mind, OLED
Lighting Products and Market Strategies provides clients with the first-ever,
full guide to the activities and thinking of the firms that will shape future
OLED lighting markets.
Products and Market Strategies is based on extensive interviews with leading
manufacturers and materials suppliers active in this space, along with NanoMarkets
insider knowledge gleaned from its four years of experience covering the OLED
Products and Market Strategies provides profiles of the major OLED lighting
firms, as well as descriptions of these companies' current and future product
offerings. Each of the company profiles contains the following: (1) current
and future products, including current thinking on product designs; (2) pricing
and pricing strategies; (3) markets targeted and views on how OLED lighting
will compete with other lighting technologies; (4) future marketing and supply
chain strategies for OLED lighting products; (5) favored approaches to manufacturing
(including the likelihood of outsourcing); and (2) our assessment of each firm's
strengths and weaknesses.
Lighting Products and Market Strategies, you will ascertain where the major
OLED players see their greatest opportunities and which companies will likely
be the winners and losers in the OLED lighting space, as assessed by NanoMarkets.
Products and Market Strategies will be essential reading for all firms planning
to become involved in this space as well as investors who want to understand
the strengths, weaknesses and strategies of the current generation of OLED lighting